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CHI MODU UNCATEGORIZED Collection Summer 2020
Good for the planet, good for the people
Excited to expand our multi year relationship with recycled textile producer Pure Waste. This collection is produced using 100% recycled fabric from Pure Waste, a company based in Finland. This sustainable fabric addresses the huge negative impact the apparel industry has on our environment. Each year, it takes 9 trillion liters of water, 1 trillion kilowatt hours of electricity and 24 million tons of cotton to manufacture the world’s clothing, only 15% of which is recycled. Pure Waste fabric is produced in a safe, fair, legal work environment in India using cutting waste left over from the textile manufacturing process as their raw material. Their process requires minimal water and never uses any dye chemicals. Since the CHI MODU brand is all about celebrating humanity, this sustainable collection represents yet another way to serve the people by serving the planet.